Region: Seoul

Daerim Changgo

Seoul · A 1970s rice warehouse, left as it was. Where Seongsu's big cafés began.

Travel highlight: 78 Seongsui-ro. Pop-ups and exhibitions run often next door.

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Yeonnam Bangagan Seoul Station

Seoul · Come for the sesame latte. Right by Seoul Station Exit 2.

Travel highlight: The sesame latte is the signature. There is no decaf.

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Angle 340

Seoul · Cheonggyecheon runs past the glass. Third floor.

Travel highlight: Window seats look down on Cheonggyecheon. Third floor.

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Susanna's Apron

Seoul · A large bakery café in Chungmuro, with an unusual range of bread.

Travel highlight: Open 8am to 10pm, with parking next door.

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Hyemindang

Seoul · Made by the same people as Coffee Hanyakbang, in an old building on the same lane.

Travel highlight: On the same lane as Coffee Hanyakbang — most people see both.

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Onion Seongsu

Seoul · A factory left exactly as it was found — the template for Seongsu's cafés.

Travel highlight: The bread selection is at its widest in the morning.

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HiKR Ground

Seoul · Shoot your own K-pop music video, and it costs nothing.

Travel highlight: Mostly free. The popular installations take bookings.

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News Museum Euljiro

Seoul · An Euljiro pop-up space that hosts official fan stores.

Travel highlight: Popular pop-ups run on advance booking and can sell out early.

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Ground Seesaw Hannam

Seoul · A basement space running one curated show after another.

Travel highlight: Each show has its own run — check what is on before you go.

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Musinsa Space Hannam

Seoul · A room kept empty for pop-ups. It is different every time.

Travel highlight: The contents change completely by run — check before you go.

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Musinsa Megastore Seongsu

Seoul · Where brands you have only seen online are in front of you.

Travel highlight: Pop-ups run frequently, and the popular ones need booking ahead.

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Fwee Agit Yeonnam

Seoul · A room built for trying colour on, and no booking needed.

Travel highlight: Walk in without booking, and swatch the colours yourself.

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Espoir Yeonnam

Seoul · A store where you leave having learned something. Sessions are by booking.

Travel highlight: Personal consultations are by booking and fill up quickly.

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Medicube Seongsu

Seoul · A flagship where the beauty devices are there to be used.

Travel highlight: The beauty devices are there for you to try.

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Jung Saem Mool 101 Seongsu

Seoul · A makeup artist's flagship, spread over three floors.

Travel highlight: Programmes such as personal colour diagnosis need booking.

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Amore Seongsu

Seoul · A beauty space inside a converted car workshop, free to try everything.

Travel highlight: Programmes run by reservation, and the second-floor pop-up changes by season.

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Olive Young N Seongsu

Seoul · The ground floor keeps changing — brands rotate through it as pop-ups.

Travel highlight: The ground-floor pop-up changes by season. Open until 10pm.

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Jumadeung 2

Seoul · The second room opened by a chef who appeared on television.

Travel highlight: Second floor, open from five in the evening.

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Muwol Hannam

Seoul · A Korean drinking house made from a converted detached home.

Travel highlight: Tables are divided by room, which makes it easy to talk.

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Seongsu Odeng

Seoul · An oden bar where the skewers come with warmed sake.

Travel highlight: Opens at four in the afternoon and runs to 1am.

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Yukhoegwan Pocha Euljiro

Seoul · Korean beef served raw, from that day's slaughter.

Travel highlight: It comes as a platter by cut — good for a table sharing.

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Yeonjubang Yeonnam

Seoul · A Yeonnam seafood tavern built on raw sweet shrimp.

Travel highlight: Semi-basement, so the entrance takes finding. Evenings only.

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Kottbatt

Seoul · Not a place to buy flowers but to learn them. By reservation only.

Travel highlight: Reservation only — arrange your visit in advance.

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Monoha Hannam

Seoul · The brand's own showroom, where you can try the season's collection.

Travel highlight: A showroom carrying the season's collection — fitting is possible.

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Kind of Summer

Seoul · A small goods shop on the third floor of an Euljiro building.

Travel highlight: Opening days vary — check before you go.

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Poset Seongsu

Seoul · A shop of nothing but postcards — they call it a postcard library.

Travel highlight: Closed Mondays. You can write and post a card on the spot.

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Sounds Hannam

Seoul · Low buildings arranged like a lane, run together as one complex.

Travel highlight: Built to be walked. Easy to combine with Ground Seesaw.

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Hannam Hanbang Tongdak

Seoul · Whole chicken roasted over a wood fire.

Travel highlight: There is a wait even on weekdays — early evening is easier.

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Somunnan Seongsu Gamjatang

Seoul · A pork spine stew house that opens at six in the morning.

Travel highlight: One dish only. On your own, ask for the single earthenware bowl.

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Yeongyo

Seoul · A Yeonnam dim sum house whose xiaolongbao run with soup.

Travel highlight: It closes between lunch and dinner — plan around the break.

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Tak Hannam

Seoul · New York-style tacos, served from a basement room.

Travel highlight: Queues form even on weekdays — arriving at opening helps.

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Nanpo Hannam

Seoul · A dining room serving noodles and ssambap built from Korean ingredients.

Travel highlight: Noodles and ssambap lead the menu. Evenings bring a wait.

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Sancheong Sutbul Garden

Seoul · Black pork over charcoal, and the longest queue for meat in Euljiro.

Travel highlight: The queue is long — set a remote place in line through CatchTable.

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Soi Yeonnam

Seoul · Thai noodles that started in Yeonnam and now run branches across the country.

Travel highlight: Easy to combine with a walk on the Gyeongui Line park.

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Archivist Hannam

Seoul · A café people come to for one cup: the einspänner.

Travel highlight: Weekends mean a wait — try opening time or late afternoon.

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Tutti Hannam

Seoul · A small European-style café in a Hannam lane, and dogs are welcome.

Travel highlight: Dogs are welcome. There are not many seats.

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Dotori Oven

Seoul · Greek yoghurt and baked pastries, made to go together.

Travel highlight: Most people order a baked pastry and the yoghurt together.

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George Seoul

Seoul · Third floor of an ageing Euljiro building — you take the lift up.

Travel highlight: Third floor, and no parking — come by public transport.

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Aubeurre Bakery

Seoul · A large bakery café in the middle of Euljiro, with an outdoor terrace.

Travel highlight: Open from 8am — early is the easiest time to get a seat.

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Hannam Jakupsil

Seoul · A second-floor terrace café you reach by climbing the stairs.

Travel highlight: Walkable from the Leeum Museum — try for a terrace seat.

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Coffee Hanyakbang

Seoul · A café on the ground where Hyeminseo, the office of the physician Heo Jun, once stood.

Travel highlight: The sign is small — go into the alley with a map open.

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Passion 5

Seoul · A bakery built by a hotel, and you will stand a while at the case.

Travel highlight: Open every day of the year, from half past seven in the morning.

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Polv Yeonnam

Seoul · Open the door and the smell of baking pastry arrives first.

Travel highlight: No car park of its own — walking or public transport is easier.

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Paper Crane Euljiro

Seoul · A red-brick building, all three floors of it a bakery. Open until ten.

Travel highlight: Open 08:30–22:00, to 21:00 on Sundays. The bread selection is widest in the morning.

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Turtlehip Yeonnam

Seoul · Lettering cakes ordered today and collected today — the shop you remember when time is short.

Travel highlight: A lettering cake can be ordered and collected the same day.

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GRAZ COFFEE LAB Seongsu

Seoul · A shot of espresso under a layer of cream. People come for this one cup.

Travel highlight: Drink it unstirred so the cream and espresso arrive in layers.

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